From studio to dining table:
Art with a chef’s hat – Pt. 2

Apolonija Šušteršič, “Bonnevoie? Juice Bar”, Manifesta 2, Luxembourg, 1998

The Futurists served exalted pig

In March 1931, an eatery opened in Turin’s Via Vanchiglia that was consciously meant as an affront to traditional Italian hospitality: “Taverna del Santopalato”. The manager was none other than Filippo Tommaso Marinetti, founder of the avant-garde art movement of Futurism that set out to comprehensively revolutionize society. Just standing art on its head did not suffice for such a task, he felt. Eating and thus food also needed to be radically reinterpreted. Together with Luigi Colombo (alias Fillìa), in 1930 Marinetti penned the “Manifesto for Futurist Cooking”, essentially an instruction manual for an ultramodern cuisine and something that was put into practice in the tavern.

The restaurant was designed to be a temple to the Futurists’ ideals, which included modern technology, industry, speed, and science, not to mention notions that were chauvinistic and glorified war. In order to make very sure that absolutely no sense of coziness arose, the Santopalato boasted spotlights instead of candles, and the walls were clad in aluminum. The Futurists’ fascination with the aesthetics of modern aviation was also reflected in the entire restaurant experience: The guests took their meals in a kind of aircraft cabin, tables and chairs all had slanting angles and vibrated, while the sound of engines emanated from the kitchen. And the objective was to ensure there was no lack of fuel, so Lambrusco was poured from gas cans.

Marinetti conceived of the act of eating as a multi-sensory gesamtkunstwerk: For example, if you ordered the “air meal”, you were served a plate of olives, little pieces of fennel, and kumquats, and were instructed to eat these with your right hand while using your left hand to stroke alternately over sandpaper, velvet, and silk. In order to intensify the sensory experience, the waiters sprayed the air with the fragrance of cloves. The Futurists’ maxim of “Innovation instead of Tradition” was also in evidence in the guise of what were at the time unusual combinations of tastes (chicken with whipped cream, dried fish with cherries) and the unconventional names some dishes were given: “Piquant airport”, “Colonial fish with Drum Roll” or “Exalted Pig”. The latter consisted of a slice of salami floating in hot espresso and seasoned with a shot of eau de cologne.

What was possibly Marinetti’s most radical culinary proposition was, however, his complete rejection of any pasta dishes. He claimed they made you sluggish and tired and were therefore not suited for patriots with all the “dynamic duties” they had to fulfill. The Santopalato menu card logically did not include a single type of noodle.

Marinetti & Fillìa, “Taverna del Santopalato”
Marinetti & Fillìa, “Taverna del Santopalato”

Antoni Miralda serves tapas in New York

Although we now cross the Atlantic and land in New York City, we remain faithful to Mediterranean cuisine. Back in 1972 when TriBeCa was still a ‘hood artists could afford, Catalan Antoni Miralda lived there, across from “Teddy’s”, a legendary 1950s Italian restaurant that stood empty. At the time, Miralda’s multidisciplinary practice already focused on food and drink: He closely explored the sociological and ethnological aspects of cuisines and was fascinated by food’s sheer diversity of tastes and appearances. When Miralda and his companion Montse Guillén, who was a trained chef, resolved in the early 1980s to open their own restaurant, he immediately thought of Teddy’s. After extensive conversion work, the duo transformed the place into an artistic and culinary experiment named “El Internacional Tapas Bar & Restaurant”.

“El Internacional Tapas Bar & Restaurant”
Interior of the “El Internacional Tapas Bar & Restaurant”
Interior of the “El Internacional Tapas Bar & Restaurant”

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At the time, the concept of ‘tapas’ was so obviously unknown in the United States that people erroneously assumed the place must be a strip club, confusing ‘tapas’ for ‘topless’. Alongside the little plates of food and other classic Spanish dishes, the menu also featured traditional Catalan cuisine, such as sausage with white beans or spicy snails. In this context, the duo avoided importing any of the ingredients and instead bought everything from the US: They had their Salchichón de Vic, a typical Catalan sausage, made specially in Chicago, they purchased whole prawns in Chinatown, and they bought the bread in Queens in shops in the Portuguese community.

While Guillén was in charge of the culinary side to things, Miralda created the interior design for the restaurant in his inimical style, meaning with: loads of kitsch, glitz and glamour; neon colors; vinyl tablecloths with fruit patterns; and a life-size replica of the Lady Liberty’s crown on the roof. The restaurant was as much an installation as it was a happening, it was constantly fully booked, and was thought through down to the smallest detail, including the soundtrack (which changed every hour), its own newspaper, and a multiplicity of performances that placed the patrons center stage. “El Internacional” only remained open for two years but in that short space of time Miralda succeeded in completely erasing the lines dividing art and cuisine, between artists and restaurant clientele.

Tobias Rehberger serves Vodka Lime&Soda

While Miralda only took his favorite dishes with him to New York, Tobias Rehberger went one step further: In 2013, he packed his favorite bar in Frankfurt up in a crate, and that even included the coat hooks and radiators, and sent it as freight to Manhattan’s Chelsea district. In 1987, shortly after it opened, Rehberger stepped foot for the first time in the relatively unassuming “Bar Oppenheimer” in Sachsenhausen, and 35 years later he evidently still could not get enough of it. On the occasion of the Frieze Art Fair, the sculptor and installation artist had the narrow, long bar reconstructed in the selfsame proportions in the Hotel Americano’s basement, and the new version even sported the exact same fit-out. It was still as good as impossible to recognize the bar as Rehberger had disguised it as a dazzling artwork: All the surfaces, from the floor to the ceiling, were covered in a black-and-white zigzag pattern, with orange lines added here and there. He had been inspired by the dazzle camouflage used in World War I to protect British warships.

Tobias Rehberger, “New York Bar Oppenheimer”
Tobias Rehberger, “New York Bar Oppenheimer”, 2013
Image via dezeen.com
Tobias Rehberger, “New York Bar Oppenheimer”, 2013
Image via dezeen.com

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Rehberger’s replica bar was open for two weeks, and the cocktail list included, among others, his favorite drink, a vodka lime&soda. In 2009, Rehberger won the Golden Lion at the Venice Biennale for a similarly hypnotic redesign of the Biennale café, and relied on his bar installation to smuggle in art through the back door, as it were. People were meant to visit the Bar Oppenheimer first and foremost to have a good time. The artistic aspect was, in other words, simply to be experienced as a kind of background noise, although we can assume that the experience of a long night steeped in vodka may indeed have been as intoxicating as was the dazzle.

Apolonija Šušteršič, “NJOKOBOK _ The Neighbourhood Meeting Place”, in cooperation with Youssou Diop, chef (T.yen, Oslo, Norway, 2021, in process)
Apolonija Šušteršič, “Bonnevoie? Juice Bar”, Manifesta 2, Luxembourg, 1998

Apolonija Šušteršič served freshly squeezed orange juice

Artist and architect Apolonija Šušteršič devised a temporary bar in the context of an international art event in Luxembourg in 1998, where on the occasion of Manifesta 2 she opened the “Bonnevoie? Juice Bar”. The interior had a sparse fit-out, with orange walls, bright wooden furniture, a dark-green bar top made of formwork plywood, and a menu reduced to the minimum, namely orange juice. The building was a former fruit storage hall and located in the most ethnically diverse part of town, Bonnevoie. The bar’s entrance was left open to the street. Both admission and the juice on offer were free of charge, and from the bar top you had a direct view of the adjacent exhibition space. With her juice bar, Šušteršič consciously set out to create a place that was geared not mainly to an art-loving Biennale audience exhausted from traipsing around the hall but destined instead to function as a link between the local inhabitants and the art event.

Apolonija Šušteršič, „NJOKOBOK BAR: Research and Project“, in Kooperation mit Youssou Diop, Chefkoch (After Rain, Diriyah Biennial 2024, Riad)
© the artist
Apolonija Šušteršič, „NJOKOBOK BAR: Research and Project“, in Kooperation mit Youssou Diop, Chefkoch (After Rain, Diriyah Biennial 2024, Riad)
© the artist

In 2024, the artist recontextualized the piece on behalf of the Diriyah Biennale in Riyadh, Saudi Arabia, this time as a collective project with Senegalese chef Youssou Diop. The new version was named “NJOKOBOK” as was the collective, and instead of orange juice, the duo served mint tea as well as a locally produced juice made from Senegal hibiscus and Arab basil. In order to open up the closed system of the Biennale and take up Šušteršič’s concept of art as social practice, they invited migrant communities to tell their stories at the bar.

The Futurists primarily intended the Taverna del Santopalato to amplify their artistic-political standpoint. Miralda, by contrast, needed the collaboration with his guests to activate his gesamtkunstwerk; Rehberger used the guise of a bar as disguise in order to hide his art. Šušteršič, for her part, aligns her work entirely to the audience and thus follows the overarching motto of all hospitality: The client is king/queen.

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